This was our pitch for the launch of the Subaru Evoltis. In their brief the Evoltis is a spacious SUV that they plan to market to families and professionals who are looking for spacious SUVs that can fit their family, belongings, passengers and their selves comfortably and bring them memories as well.

 

The concept we created is a sneak peak of the Evoltis, a silhouette showing a family at the beach. Subaru is knows to be minimalistic but still grasp that emotional feeling of their market. We wanted to show how their newest SUV can bring a family to adventures comfortably while having a load of belongings at the trunk. 

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This key visual represents Subaru's minimalist style and also communicates the emotional feeling that they want to connect to their market.