The objective was to rebrand SBI that suited the look and feel of their target market as well as create a unifying look that will be used in all their branding, marketing and advertising of their various brands and services they offer.

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The color chosen is the color of their official logo. For the creative handle we thought of making a line art butterfly. The butterfly also inspired by  from their logo and making the lines like hair strands. It would be used for all their branding, unifying the SBI look.